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For Immediate Release
July 1, 2021


HONOLULU – During the month of July, Oahu’s bus riders will be treated to vintage water conservation messages from the 1980s. The purpose of the nostalgic push is to reinforce the idea that saving water is a timeless tradition and the message to keep saving and showing aloha for our precious resources never gets old. The ads to be placed in TheBus are the originals that served the same purpose approximately 40 years ago.

“The artistry and theme of the ads is centered around the fact that water is important for sustaining life, and that we need to conserve with the aloha spirit in mind to ensure we have enough for future generations,” said BWS Manager and Chief Engineer Ernest Lau. “When bus riders are on their commute, I hope they will be able to take a moment to see the ads and reflect on the timeless messages being shared.”

For those who are not bus riders, don’t fret, images of these vintage classics will also be made available for viewing through the Board of Water Supplies social media channels on Facebook (@BWSHonolulu), Twitter (@BWSHonolulu) and Instagram (bwshonolulu).

About the Board of Water Supply

The Board of Water Supply (BWS), a semi-autonomous agency of the City and County of Honolulu, manages Oahu’s municipal water resources and distribution system.  As the largest water utility in the State, the BWS serves approximately one million customers on Oahu.  The BWS embraces its mission of “Water for Life – Ka Wai Ola” – to provide a safe, dependable, and affordable water supply, now and into the future.  Uwē  ka lani, ola ka honua – “When the heavens weep, the earth lives.”  For more information, visit, follow @BWSHonolulu or like the BWS’s Facebook page at



Kathleen Elliott-Pahinui
Information Officer
Honolulu Board of Water Supply
Phone: (808) 748-5319